My destination today (10/30/15) was the LOUISIANA BOOK FESTIVAL in Baton Rouge. First on my agenda was a training session by book publicist Sara Russo. (www.sararusso.com) She described well the process of promoting books, particularly focusing on the importance and techniques for promoting the author. Personal contacts are essential in the process. Explain who you are, what your experiences have been that make your writing significant. Then she walked through the Internet media and how she uses them to build followers. But first, she said, begin with a personal plan for the promotional project. Then stick with it.